design principles

* Specific*

-Personalization-Specific and detailed questions that arent too long. Questions that get straight to the point. They be thought through very well and have a good choice of words. Should also be open ended to avoid "yes" or "no" answers. Also stay on subject:

WALLACE: Let’s discuss immorality.

MORSE: One moment. In Russia, I realize you’re put in jail or you’re liquidated if you criticize the head of state, but I hope the time does never come in this country that the Senate of the United States will not remain that Parliamentary body in which an elected official can tell the American people a criticism of a President or anybody else that he thinks ought to be criticized.

WALLACE: No one really, none of the Senators – and I read the record – suggested that the President should be above and beyond criticism. They rather, took issue with what they called the manner in which you did it, and the words poor taste were used many times, but let’s discuss immorality …

" How did you feel when you read about the three heads of the auto companies taking private planes to Washington?"

Personalization

- Dont keep the interview so strict and awkward, comment in between to make it more conversational and this will naturally spark more questions . It will also make the person your interviewing seem more comfortable and relaxed. You can get more information when you make it conversational too.

example:

FROST:(interviewer)	So what in a sense, you're saying is that there are certain situations, and the Huston Plan or that part of it was one of them, where the president can decide that it's in the best interests of the nation or something, and do something illegal.
NIXON:	Well, when the president does it that means that it is not illegal.
FROST:	By definition.
NIXON:	Exactly. Exactly.

"

* innovation*

- You should never go into an interview without at least finding some information, background information. So that way when you are coming up with questions they wont be commonly asked ones, instead they will be more interesting questions and that will make the person your interviewing have more to talk about.

WALLACE: (interviewer) In the Senate last Wednesday, Senator, you said as follows: You said, “this administration is honeycombed with political immorality.” End quote, Wayne Morse. You said this as a Democrat. When you were a Republican you said the following: The Democratic Administration is honeycombed with corruption and malfeasance in office. Same message, virtually the same words. Different parties.

MORSE: And I proved it to the President at that time and what did the President at that time do? In December 1951 he offered me the Attorney General of the United States to help clean up some corruption that had crept into his Administration. Quite a difference, isn’t it?

WALLACE: Well, my question, the question I’d like to put to you is the one that Republican Senator Barry Goldwater of Arizona asked on the floor of the Senate. He asked you, he said, “what does it take to please the senior Senator from Oregon?”

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